Charge What Your Cake Is Worth

Posted on Feb 1st 2016

Charge What Your Cake Is Worth!
By Andreaetta and Vondre' Whaley

Most home bakers charge too little for their cakes. I guess some people try to compete with the grocery store and that's not going to work if you want to build a profitable business. You'll often here bakers say, "I take whatever you think it's worth," or "It's what I love to do, so just pay me for the ingredients." Does that sound like a person who wants to make a profit from their passion? It sure doesn't.

To be a successful baker, you have to charge what your cake is worth. It's not a simple store bought cake that's been sitting around for a couple of days.

It's a homemade piece of heaven.
It's an original recipe passed down from seven generations.
It's made out of the finest ingredients imported from another country.
It's accented with a glaze and icing made from scratch.

Do you see how those words distinguish your cake from a regular cake purchased in a grocery store? If your cake is a better quality, you should charge premium prices. In other words, when you get ready to bake a cake, you want it to be worth your time.

Why charge $15 for a cake when you can charge $35 - $50 a basic cake. If you decorate it or bake a larger cake, why not charge premium prices? Why charge $1.00 per slice, when you can charge $2.50 per slice or more?

Some people may think it's good to keep your prices competitive with other bakers. I say charge premium prices and you'll attract a clientele who's willing to pay and come back over and over again. They'll also give you referrals and that's good for business!

You must also remember a very important point. People generally appreciate things more when they pay more.

Here's an example:

If you bought a Kia car for $7,000, would you get it waxed on a regular basis with all the bells and whistles or will it be a car to get you from point A to B?

If you bought a BMW for $45,000, would you get it waxed on a regular basis to always look clean and fresh?

Do you see what I mean? They're both cars, but price makes a difference in appreciation. Cakes are the same way.

Andreaetta and Vondre' Whaley are known as "The Cake Couple." They specialize in helping cake bakers get more customers. You can visit their website at http://www.sellcakeslikecrazy.com